Your engagement tab in YouTube analytics will tell you how users are engaging with your videos once they find them. While you do want additional views, know that your true reach is assessed as a “unique” viewer. That means that 100 views came from users who had already watched other content from you within the time frame. You might have 500 views on your content, but only 400 unique viewers. You might realize, for example, that creating a playlist could help you get more suggested traffic from YouTube, for example, or that you might need to use more keywords in your video titles to be linked to relevant content.Īssess realistic reach with unique viewers. Use this information to increase your reach, putting a bigger emphasis on the top-performing sources while also optimizing your videos to perform better in other areas. You can also see if other YouTube features (like “suggested videos” or search) played a key part in driving traffic. You’ll see here where your best traffic is coming from.ĭirect means they’re coming from links, and channel pages mean they’ve found you through your page. See what traffic sources are working well. If your CTR is low, it means that you may not be optimizing your content well. You can use this to see how well your video titles and thumbnails are performing to attract attention and drive clicks. Look at both total numbers and the percentage. Look at how many people see your video and then click to watch. Here’s how you can use this information to improve your marketing efforts on the platform. See your traffic sources via the funnel on YouTube analytics. You can turn off analytics for certain people “managing” your channel if you choose when you work with a team. Good news: You can skip this step here! Short Answer: Everyoneīecause all channels can create and view content, all channels can access YouTube’s analytics feature. Most social media marketers and business owners are already familiar with the idea of “business accounts” that they need to create on Pinterest, Facebook, and Instagram to access analytics. There’s so much data! So, you must know exactly how to use it and access it. YouTube analytics has an abundance of information that can benefit social media managers, including details about video viewer behavior and engagement. So, in this article, we’re going to take you step by step through the YouTube analytics set up and show you what you can learn from the data-and how to use it to improve your channel moving forward. We’ve noticed that a large majority of social media marketers (including in-house marketers and agencies) are all-too-familiar with analytics for popular social platforms like Facebook, Instagram, and Twitter.īecause of that fact, most of those people aren’t as familiar with YouTube marketing or even YouTube analytics. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s.
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